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About Us

If you find yourself looking for private and professional pregnancy medical care and real options, you have come to the right place. 

Who We Are

CHOICES provides evidence-based medical information and services to women and families facing unexpected or unsupported pregnancies. By the time patients leave, they have had the chance to meet one-on-one with a patient advocate, review their options, get information on abortion and what to expect, learn more about the pregnancy and reproductive health resources and aid available to them in Hillsborough County, process their thoughts, feelings, and concerns, and be equipped to make an informed decision.

Contact us for a free nurse consultation today.

Our Medical Team

When you visit CHOICES, you’ll be cared for by a team of licensed medical professionals who combine expertise with genuine compassion. Our medical team includes Registered Nurses, a Registered Diagnostic Medical Sonographer, all working under the guidance of our Medical Director, a board-certified MD with personal experience in Radiology.

Meeting with one of our nurses is an important part of your visit. Your nurse will take time to review your medical history, answer your questions, and ensure that any services or tests you receive are safe and appropriate for your health. Sharing your medical background helps our team provide the best possible care, recognize any potential risks, and tailor recommendations specifically for you.

More than credentials, though, what matters most is how you’re treated. From the moment you walk through our doors, you can expect to be welcomed with respect, kindness, and confidentiality. You’ll never feel rushed or pressured—just supported and cared for every step of the way.

How Much We Charge Per Appointment

The best thing about coming to CHOICES is that all the services are free of cost — no co-pays or hidden fees. People in our community believe YOU should have access to the best quality medical care and generously support our organization.

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Hours:

Monday-Thursday:

9:00 AM - 4:00 PM
Friday: 9:00 AM - 12:00 PM
Saturday: Call for availability 

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Choices is a free reproductive health center that provides services, education, and support to our community at no cost. Confidential services are offered in accordance with Florida law and include but are not limited to: pregnancy testing, ultrasound confirmation, nurse consultations, information on abortion pills and procedures, STI/STD testing for pregnancy testing patients, and more. Our center does not perform nor refer for abortion services or profit from your reproductive health decisions. The education on this website is intended for general education purposes only and should not be relied upon as a substitute for professional counseling, medical, or prenatal care. Contact us to learn more.

Proudly Serving: Brandon, Tampa, Riverview, Lithia, Apollo Beach, Wimauma, Dover, Valrico, Seffner, Temple Terrace, Fishhawk, Ruskin, Gibsonton, and Thonotosassa Counties in Florida.

© 2025 - CHOICES - All Rights Reserved

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